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YouTube · Upload settings

Start with an accurate title and thumbnail, not more tags.

YouTube describes video tags as playing a minimal role, mainly helping with common misspellings.

English edition published November 8, 2026 · Source checked 2026-11-08
Source announcement: Ongoing help documentation

For: YouTube creators preparing uploads

Availability: Video tags are different from #hashtags

Next step: Write a title and thumbnail that accurately represent the video.

Priority

Spend your time making the topic clear in the title and thumbnail. Add relevant spelling variations where needed rather than filling the tag field.

Put it to use

  1. Describe the actual content accurately.
  2. Use tags for relevant spelling variations.
  3. Remove claims the video does not deliver on.

This refers to video tags in upload settings, not hashtags in the description.

YouTube official documentation · Read the source ↗

Platform documentation and our editorial application advice are distinguished above. Availability may vary by country, device and account.