Other · Social search traffic
Find the Google searches that lead to your social content.
Google’s July 29 announcement describes worldwide platform properties for Instagram, TikTok, X and YouTube.
For: Instagram, TikTok, X and YouTube account owners
Availability: Add and verify each supported account separately
Next step: Add your supported social account as a platform property.
What you can see
Verified properties report performance from Google Search, Discover and Google News.
Where to start
Look at query groups, posts gaining traffic and country-level performance. The 24-hour filter helps inspect recent search activity.
Put it to use
- Add and verify your supported platform account.
- Review growing or popular query groups in Insights.
- Check which posts receive recent traffic.
This does not measure recommendations or views inside social apps. Naver, Tistory and Threads are not listed as supported platforms in this announcement.
Google Search Central · Read the source ↗Platform documentation and our editorial application advice are distinguished above. Availability may vary by country, device and account.